【Why I Travel 2020 #findyouraww】Megumi

In this age, we can connect with people all over the world anytime.
Spend time with the people you love, whenever and wherever you like
A new lifestyle not bound by conventional frameworksBuild it yourself.

This series focuses on such shining "us" and reveals, through interviews,
We unravel who you are, your lifestyle, and why we travel.
I want to be able to take a step into an exciting, extraordinary world.
For "me".

Why I Travel

Traveller
Megumi Ishida (Ishida Megumi)

■ Occupation
- Aww Founder, Producer

■ Residence
- Tokyo

■ Hobbies
- Travel, moving, drawing

■ Favorite Country
- America, India, Bali

■ Favorite food
- Condiments in general

Motto
- Live in this very moment

Q1  When did you first travel?

I had traveled with my family both in Japan and abroad since I was little, but the first time I decided on my own and set out was when I went to study abroad in San Diego, USA, at 21. Since it was study abroad, I’m not sure if it counts as travel, but it was the first time I decided for myself to go and took action.

Q2 Why did you decide to go?

I just wanted to get away from the environment and situation I was in at the time (lol)
At the time, I was right in the middle of job hunting, and as everyone around me kept deciding on their future paths one after another, I completely lost sight of my own future. The more deeply I tried to understand myself, the more I felt I had no strengths at all, and it seemed like my entire past life—having built up nothing—had all been a waste.
“Because the people around me were getting jobs at places like that, I felt this invisible pressure that I had to work somewhere similar too or I’d lose face,” and it was just painfully hard.
Desperate to get out of that situation, I ran away to another country (lol). Honestly, until then I had no interest in traveling or going abroad, and I didn’t really care where I studied abroad (lol).
More than anything, I was determined to grow by going somewhere new. I even told the study abroad agency, "Anywhere is fine, so please send me wherever I can go the soonest."

Q3 What kind of experiences did you have while studying abroad in San Diego
Were you waiting?

Every day was a continuous learning experience. What surprised me most was how many people were living their lives enjoying themselves based on their own values rather than others'.
I was doing a homestay, and my host mother started studying a completely new medical field from scratch at the age of 60. On weekdays, she studied online after work, and on weekends she went to university classes for adult learners. I was deeply inspired by the way she kept wholeheartedly pursuing what interested her, no matter her age.
After that, she was divorced once, but it was refreshing to see her boyfriend change regularly (lol).
"Huh, isn't that a different boyfriend from last week?"
No matter how old you are, seeing someone freely enjoy love and life made me truly feel that there’s no such thing as too early or too late in life.
For me, trapped in self-inflicted pain from denying my past and trying to live my life on someone else’s track, it was a series of encounters with eye-opening new values.

Q4 And then, did you get into traveling?

Yes, I started taking trips whenever I had free time.
When I was working as an office employee, I’d even go to London for a three-day weekend (lol). Now, I’m aiming for a lifestyle where there’s no boundary between the extraordinary feeling of travel and everyday life—living as if traveling, and traveling as if living—so I really do head out on a whim, whether it’s a weekday or a holiday. When I travel, I usually go with almost no plan at all. I book only the flight, and often don’t decide on a hotel until the last minute. If I plan too much, I end up putting too much pressure on myself to stick to the schedule, and then I can’t purely enjoy that time, that moment.
For example, even when I’m at an incredibly beautiful scenic spot, part of me ends up thinking, “Ah, we’re running behind for the next plan, so we need to hurry,” and I can’t fully lose myself 100% in the view right in front of me. But when I truly slow down and let myself follow my own senses, I notice chance encounters and small discoveries that I might otherwise miss.

Q5 What’s a memorable episode from your travels?

When I went to Sicily, Italy, I left my most important bag on the bus—the one with my passport and wallet in it. There are some areas in Sicily that aren’t very safe, and right after saying, “We really need to be careful,” I went and left it behind...
The Italian embassy is in Milan, so if I couldn’t find my passport, I would have to travel to the mainland by ship and then take a train to Milan. My mind went completely blank.
I thought there was no way it would ever be found, but when I told the waiter at the restaurant I happened to go into, the manager and staff all pitched in, contacting the bus company and even going to the terminal to look for it.
At the end of the day, I found it miraculously...!!!
I was deeply moved by how incredibly kind the restaurant staff were to me, a Japanese person they had never met, with whom they couldn’t communicate well and whose appearance and culture were completely different, and I truly felt connected through love from the bottom of my heart.
I realized that people distinguish others by race or nationality, but there’s no real difference between us as human beings, and that human love is something much simpler.

Q6 When do you feel like going on a trip?

I think travel both expands your horizons and helps you return to your true self.
In daily life, we often end up creating a false version of ourselves through relationships or job titles without even realizing it, and we can also find ourselves overreacting to the expectations of those around us.
“Ah, I’m feeling stifled”—whenever that happens, I immediately want to go on a trip.
When you go on a journey, you can return with a renewed awareness of your true core.

Q7 I feel like you’re really passionate about travel,
Was that part of what led you to launch Aww?

That's right.
Even looking around me, I feel there are a lot of people who suppress their true feelings and live the way they think they have to simply because it’s what society expects.
Especially for women, I think many are still choosing their lives within the confines of fixed ideas, but when they travel and see breathtaking scenery that truly moves them, or come into contact with values beyond the ones they know, it can remind them of the self they had buried deep inside, and help them instinctively realize what really matters.
I think we're entering an age without rules, so I hope more women will live their own authentic lifestyles in their own way.
I believe travel is exactly what gives you the push to live that way, so I launched a travel brand.

Q8 Do you also hope people will come to understand other cultures through travel?

There is.
I think that now that the world is this connected online and we can move around freely, all kinds of boundaries are going to...
Because of the coronavirus, every country is in lockdown right now, but the reason the virus spread this quickly in the first place is undoubtedly because the world is connected as one.
That includes everything from borders and race to gender, beliefs, play and work—I think all of it is becoming borderless, and through travel, I want to feel that kind of collective consciousness and for others to feel it too.

Q9 What are your travel essentials? Do you have any packing tips?

When luggage gets heavy, I get tired, so I carry a mini bag. For my wallet, when I’m in countries where cashless payment is widespread, I hardly exchange money and just use my card, so I only carry a card case. Other than that, a charger, sunglasses, lip balm, and a hand sanitizer.
When I pack clothes, I coordinate outfits not only for the climate at my destination, but also to suit the atmosphere of the country. I choose my suitcase to match my mood at the time and the feel of the place, too! When what I wear and carry fits the country, it somehow feels like magic—like I’m living there—so I enjoy imagining all sorts of things while I choose.

Q10 What place would you like to visit again?

I’d love to go to India. India is actually a memorable place for me—I went there alone before graduating from university. At the time, I just wanted to become stronger no matter what, so I booked the trip on impulse, but right after I arrived, there was a bombing near the hotel where I was staying (lol)
I was reminded once again to be grateful that I can live safely every day as if it were the most natural thing in the world.
And what I find especially fascinating is how, amid the disorderly, miscellaneous, chaotic rhythm of local life, you can catch glimpses of order and culture rooted in religion.
I also really love hand-made embroidery and textiles. You can feel the makers' love and care in them, and they give you a warm feeling. Even when I was working in a company, I had many opportunities to visit India, so it feels like a country I have a special connection with.

Q11 What We Want from Travel in the COVID Era,
Where would you like to go next?

There are so many places I want to visit when I look around the world, but first I'm planning to start a "Let's enjoy traveling close to home" campaign (lol).
I want to enjoy a staycation at stylish hotels and hot springs in Japan, or go on picnics, and travel while avoiding crowds.
Next, I'm planning to swap homes with friends for a set period and play Airbnb (lol). Just changing where you live and the home you're in can feel so refreshing, right?

Q12 Lastly, what does travel mean to you?

Travel is a kind of self-care. For me, travel is an out-of-the-ordinary experience, but it also feels like an extension of everyday life, in the same way as taking a bath or getting a massage.
When you travel, you can strip away the armor you've unknowingly put on in everyday life and return to your true, bare self. And the breathtaking scenery, moving experiences, and encounters with new cultures and values you find on your journey broaden your horizons. When you bring that renewed version of yourself back into everyday life, your work performance improves and all kinds of ideas come to you. You can enjoy even the ordinary days as you live them.
That’s why I just can’t stop traveling!

 Find your Aww


In this age, we can connect with people all over the world anytime.
Spend time with the people you love, whenever and wherever you want
Create a new lifestyle for yourself without being bound by existing conventions.

This series shines a spotlight on those radiant “us,” exploring who we are, our lifestyles, and the reasons we travel.

For the "me" who wants to take a step into an exciting world beyond the ordinary.

PROFILE


Traveller
Megumi Ishida (Ishida Megumi)

Occupation
- Aww Founder, Producer

Address
- Tokyo

Hobby
- Travel, moving, drawing

Favorite country
- United States · India · Bali

Favorite food
- Condiments in general

My motto
- Live in this very moment.

Q1 When did you travel for the first time?

Since I was little, I traveled with my family both in Japan and abroad, but the first time I decided on my own to set out on a journey was when I went to study abroad in San Diego, USA at 21. Since it was study abroad, I’m not sure if it counts as travel, but it was the first time I chose to go myself and took action.

Q2 Why did you decide to go?

At the time, I just wanted to get away from the environment and situation I was in, no matter what (lol). I was right in the middle of job hunting, and while everyone around me was steadily deciding their future paths, I completely lost sight of my own future.
As I dug deeper and deeper into myself, I felt like I had no real strengths, and that my entire past life—without having built up anything—had all been a waste. I created this kind of invisible pressure for myself, thinking, "People around me are getting jobs at places like this, so I need to work somewhere similar too or I won't be able to hold my head up," and it was just painfully hard.
Driven solely by the desire to get out of that situation, I ran away to another country (lol). To be honest, until then I had no interest in traveling or going abroad, and I didn't really care where I studied abroad (lol).
More than anything, I just wanted to grow as a person in a new place. I even told the study abroad agency, "Anywhere is fine, so please send me to the place I can get to the fastest."

Q3 What experiences awaited you while studying abroad in San Diego?

Every day was a continuous learning experience. What surprised me most was how many people were truly enjoying life and living on their own terms, rather than by others' standards.
I was doing a homestay, and my host mother started studying a completely new medical field from scratch at the age of 60. On weekdays, she studied online after work, and on weekends she went to university classes for adult learners. I was deeply inspired by the way she kept wholeheartedly taking on things she was interested in, no matter her age.
She was also divorced once, and it was kind of refreshing how she regularly had a new boyfriend (lol). Like, "Wait, is that a different boyfriend from last week?" Watching her freely enjoy romance and life no matter her age made me truly feel that there’s no such thing as too late or too early in life.
For me, having denied my past, tormented myself, and tried to live my life on tracks laid by others, it was a series of encounters with values that opened my eyes.

Q4 And then, did you get into traveling?

Certainly, I've gotten to the point where I travel whenever I have free time. Back when I was working at a company, I'd even go to London over a 3-day weekend (lol).
Since I’m aiming for a lifestyle with no boundary between the extraordinary feeling of travel and everyday life—living as if traveling, and traveling as if living—I really do head out on a whim, whether it’s a weekday or a day off.
When I travel, I usually go with almost no plan.
I often book just the flight and leave the hotel undecided until right before. If I plan too much, I end up getting too focused on sticking to it, and then I can't fully enjoy the moment for what it is.
For example, even when you’re at an incredibly beautiful scenic spot, part of you ends up thinking, “Ah, I’m running behind for the next thing on my schedule, so I need to hurry,” and you can’t completely lose yourself in the view right in front of you. But when you truly relax and let yourself be guided by your own senses, you start noticing chance encounters and small discoveries that are easy to miss.

Q5 What’s a memorable episode from your travels?

When I went to Sicily, Italy, I accidentally left my most important bag—with my passport and wallet in it—on the bus.
Sicily has some areas that aren’t very safe, and right after saying, “We need to be careful,” I went and forgot about it...
The Italian embassy is in Milan, so if my passport hadn’t been found, I would have had to travel by boat to the mainland and then take a train to Milan. My mind went completely blank. I was sure there was no way it would be found, but when I told the waiter at the restaurant I had gone into, the manager and staff all pitched in, contacting the bus company and even going to the terminal to look for it.
Eventually, it was miraculously found...!!! I was deeply moved by how incredibly kind the restaurant staff were to me, a Japanese person they had never met before, even though we couldn’t communicate well with words and our appearance and cultures were completely different, and I truly felt from the bottom of my heart that we were connected by love.
People distinguish others by race or nationality, but there’s really no difference between human beings in the flesh, and I came to feel that human love is something much simpler.

Q6 When do you feel like going on a trip?

I think travel both broadens your horizons and brings you back to your true self.
During everyday life, I often find myself unconsciously creating a false version of who I am through relationships and work titles, or overreacting to the expectations of those around me.
“Ah, I’m feeling suffocated,” and I immediately want to go on a trip when that happens.
When you go on a journey, you can return having rediscovered your true core.

Q7 Did your strong passion for travel play a part in launching Aww?

That’s true. Looking around, I feel like there are so many people living by suppressing their true feelings simply because social norms say they have to.
Especially for women, I think many are still choosing their lives within the confines of fixed ideas, but when they travel, see breathtaking scenery that truly moves them, or encounter values beyond the ones they know, it can remind them of the self they had buried deep in their hearts, and make them intuitively realize what truly matters.
I think we’re entering an age without rules, so I hope more women will live their own authentic lifestyles on their own terms. Travel is exactly the kind of thing that encourages that way of living, which is why I launched a travel brand.

Q8 Do you also want people to learn about other cultures through travel?

There is, isn't there.
Now that the world is connected online and we live in an age where people can move freely, I think all kinds of boundaries will gradually disappear.
Although every country is currently in lockdown due to the coronavirus, the reason the virus spread this far in an instant in the first place is undoubtedly because the world is connected as one.
It’s my belief that everything is becoming borderless—from national borders and race to gender, ideologies, and even the line between play and work—and through travel, I want to feel that kind of collective consciousness, and I want others to feel it too.

Q9 What are your travel essentials? What are your packing preferences?

Because heavy luggage gets tiring, I carry a mini bag.
When I’m in countries where cashless payments are common, I hardly exchange money and just use my card, so I only carry a card case. Also a charger, sunglasses, lip balm, and hand sanitizer.
I coordinate and pack clothes not only for the climate at my destination, but also to match the atmosphere of the country.
Choose your suitcase to match your mood at the time and the vibe of your destination!
I really do feel like there’s a kind of magic that makes it seem as if I live in that country when what I wear and carry matches it, so I choose while indulging in lots of daydreaming.

Q10 What place would you like to visit again?

I’d like to go to India.
India is actually a memorable place I traveled to alone before graduating from university. At the time, I just wanted to become stronger no matter what, so I booked the trip on a whim and went—but soon after I arrived, there was a bombing near the hotel where I was staying (lol).
I was reminded once again how grateful I am to be able to live safely every day as if it were the most natural thing in the world. I also find it fascinating how, within the disorderly, eclectic, and chaotic nature of local life, you can catch glimpses of order and culture rooted in religion. I also really love hand-made embroidery and textiles. You can feel the makers’ love and intentions in them, and it gives me a warm feeling.
I often had opportunities to visit India back when I was a company employee, so it’s a country I feel somehow connected to.

Q11 What are you looking for in travel in the age of living with COVID, and where do you want to go next?

There are many places around the world I’d like to visit, but first I plan to launch a campaign to enjoy traveling closer to home.
I want to enjoy a staycation at stylish hotels and hot springs in Japan, or go on picnics, and travel while avoiding crowds.
After that, I'm planning to swap homes with a friend for a set period and play Airbnb (lol). Just changing where you live and the house you're in can feel so refreshing, right?

Q12 What does travel mean to you in the end?

Travel is a kind of self-care.
For me, travel is an extraordinary experience, but it also feels like an extension of everyday life, much like taking a bath or getting a massage. When I travel, I can shed the armor I’ve unconsciously put on in daily life and return to my true, bare self.
And the breathtaking views, moving experiences, and encounters with new cultures and perspectives you find on your travels broaden your horizons. When you bring that updated version of yourself back into everyday life, your work performance improves and all kinds of ideas start to flow. You can enjoy even the ordinary days to the fullest. That’s why I just can’t stop traveling!